Nibbler SEO audit for www.rolandberger.com
Summary
Overall8.1
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 2 pages from this website at 12:08 on 2 May 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
- Consider shortening long anchor text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics5.0
50% of pages use analytics
Google Tag Manager
- 50.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability5.0
50% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.rolandberger.com/en/?country=FR Optimised www.rolandberger.com/.../email-protection Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags6.0
This is how this website will look in Google search listings:
Global consulting | Roland Berger
www.rolandberger.com/en/?country=FR
Roland Berger is a global consultancy with offices in all major markets and industries. We provide the analytic approach and expertise to meet the profound challenges ...
- All pages include at least some metadata, but only 50.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.rolandberger.com/en/?country=FR | viewport | width=device-width, initial-scale=1 |
| www.rolandberger.com/en/?country=FR | format-detection | telephone=yes |
| www.rolandberger.com/en/?country=FR | pagetype | Start |
| www.rolandberger.com/en/?country=FR | twitter:card | summary_large_image |
| www.rolandberger.com/en/?country=FR | twitter:title | Global consulting |
| www.rolandberger.com/en/?country=FR | twitter:image | https://www.rolandberger.com/img/og/roland_berger_default_og.jpg |
| www.rolandberger.com/en/?country=FR | description | Roland Berger is a global consultancy with offices in all major markets and industries. We provide the analytic approach and expertise to meet the profound challenges facing the world. |
| www.rolandberger.com/en/?country=FR | twitter:description | Roland Berger is a global consultancy with offices in all major markets and industries. We provide the analytic approach and expertise to meet the profound challenges facing the world. |
| www.rolandberger.com/en/?country=FR | keywords | Consultants, strategy, management consulting, strategy consulting, consulting, independent partnership, German heritage, European origin, VUCA, Think:Act |
| www.rolandberger.com/en/?country=FR | twitter:site | @RolandBerger |
| www.rolandberger.com/en/?country=FR | dcterms.created | 2016-06-01T14:42Z |
| www.rolandberger.com/en/?country=FR | dcterms.modified | 2024-05-02T08:45Z |
| www.rolandberger.com/en/?country=FR | application-name | Roland Berger |
| www.rolandberger.com/en/?country=FR | theme-color | #FFFFFF |
| www.rolandberger.com/en/?country=FR | msapplication-tilecolor | #FFFFFF |
| www.rolandberger.com/en/?country=FR | msapplication-config | /browserconfig.xml |
| www.rolandberger.com/en/?country=FR | msapplication-tileimage | /favicons/mstile-144x144.png |
| www.rolandberger.com/en/?country=FR | msapplication-square70x70logo | /favicons/mstile-70x70.png |
| www.rolandberger.com/en/?country=FR | msapplication-square150x150logo | /favicons/mstile-150x150.png |
| www.rolandberger.com/en/?country=FR | msapplication-wide310x150logo | /favicons/mstile-310x150.png |
| www.rolandberger.com/en/?country=FR | msapplication-square310x310logo | /favicons/mstile-310x310.png |
| www.rolandberger.com/en/?country=FR | google-site-verification | DYD0eAU6X75Y5D6Ec4hYAyKW1jouoQZRmsKa_S3raiI |
| www.rolandberger.com/en/?country=FR | p:domain_verify | 92e86198e155402c9f4e632aa1f73599 |
| www.rolandberger.com/.../email-protection | robots | noindex, nofollow |
| www.rolandberger.com/.../email-protection | viewport | width=device-width,initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.rolandberger.com/en/?country=FR | X-UA-Compatible | IE=edge |
| www.rolandberger.com/.../email-protection | Content-Type | text/html; charset=UTF-8 |
| www.rolandberger.com/.../email-protection | X-UA-Compatible | IE=Edge |
Internal links6.8
- 8 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.rolandberger.com/.../Humanoid-robots-From-science-fiction-to-reality.html Article Humanoid robots: From science fiction to reality Humanoid robots on the rise. Poised to conquer the world? Or limited to a secondary role? www.rolandberger.com/en/?country=FR www.rolandberger.com/.../Capital-goods-outperforms-expectations-in-a-challenging-year-for-industry.html Article Capital goods players outperform expectations in a challenging year In-depth analysis by Roland Berger looks at the performance of eleven key segments of the capital goods industry segments – and investigates what lies ahead for each one. www.rolandberger.com/en/?country=FR www.rolandberger.com/.../Raw-materials-Resilient-supply-chains.html STUDY Raw materials: Resilient supply chains How the green transition is driving demand for critical minerals and how to ensure supplies. www.rolandberger.com/en/?country=FR www.rolandberger.com/en/.../Publications Global Topic Water Management Action on water management is required from all members of society. Companies have a special responsibility to address the challenges ahead and can make valuable contributions to sustainability. www.rolandberger.com/en/?country=FR www.rolandberger.com/.../Podcast-Clean-hydrogen-A-growth-story-with-delays.html Podcast Podcast - Clean hydrogen – A growth story with delays In our fifth podcast episode, we delve into the dynamic world of hydrogen, an important molecule for our pursuit of decarbonization. www.rolandberger.com/en/?country=FR www.rolandberger.com/en/Think-Act-Magazine.html Think:Act Magazine Think:Act Magazine Our award winning Think:Act Magazine helps senior executives navigate the choppy waters of the fast changing business environment. www.rolandberger.com/en/?country=FR www.rolandberger.com/.../Why-Roland-Berger Why Roland Berger Eight reasons for choosing us Our corporate values make us stand out. And you, with your personality, drive and an entrepreneurial spirit… you're exceptional, too. www.rolandberger.com/en/?country=FR www.rolandberger.com/en/.../EmpowHER Diversity EmpowHER EmpowHER is there to accompany and support women in all phases of their personal and professional development. www.rolandberger.com/en/?country=FR
- Consider shortening long anchor text.
- 7 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format7.0
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content7.8
Rendering Chart...
- This website has an average of 448 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.rolandberger.com/en/?country=FR | 5889 | 798 |
| www.rolandberger.com/.../email-protection | 606 | 98 |
Server behaviour9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.rolandberger.com/.../email-protection www.rolandberger.com/cdn-cgi/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website uses a temporary (HTTP 302) redirect from http://rolandberger.com to http://www.rolandberger.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings9.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (4.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.rolandberger.com/en/?country=FR | H1 | |
| www.rolandberger.com/en/?country=FR | St. Gallen Symposium | H2 |
| www.rolandberger.com/en/?country=FR | Interested in content from China? Click here! | H2 |
| www.rolandberger.com/en/?country=FR | Interested in content from Japan? Click here! | H2 |
| www.rolandberger.com/en/?country=FR | What's new | H2 |
| www.rolandberger.com/en/?country=FR | Humanoid robots: From science fiction to reality | H2 |
| www.rolandberger.com/en/?country=FR | Capital goods players outperform expectations in a challenging year | H2 |
| www.rolandberger.com/en/?country=FR | Raw materials: Resilient supply chains | H2 |
| www.rolandberger.com/en/?country=FR | Water Management | H2 |
| www.rolandberger.com/en/?country=FR | Podcast - Clean hydrogen – A growth story with delays | H2 |
| www.rolandberger.com/en/?country=FR | Think:Act Magazine | H2 |
| www.rolandberger.com/en/?country=FR | Eight reasons for choosing us | H2 |
| www.rolandberger.com/en/?country=FR | EmpowHER | H2 |
| www.rolandberger.com/en/?country=FR | Search for jobs | H2 |
| www.rolandberger.com/en/?country=FR | Contact us | H2 |
| www.rolandberger.com/en/?country=FR | The circus of transformation | H6 |
| www.rolandberger.com/en/?country=FR | Roland Berger Trend Compendium 2050 | H6 |
| www.rolandberger.com/en/?country=FR | Macroeconomic & Geopolitical Analyses | H6 |
| www.rolandberger.com/en/?country=FR | The changing landscape of rail travel | H6 |
| www.rolandberger.com/en/?country=FR | Podcast - Clean hydrogen – A growth story with delays | H6 |
| www.rolandberger.com/en/?country=FR | Deglobalization in EMS – An industry on the move | H6 |
| www.rolandberger.com/en/?country=FR | Hermance's Social Fellowship: Caring of elderly and teaching migrant students in Madrid | H6 |
| www.rolandberger.com/en/?country=FR | Julius' Social Fellowship: Restoring forests in Bolivia | H6 |
| www.rolandberger.com/en/?country=FR | Fostering Female Leadership at Roland Berger | H6 |
| www.rolandberger.com/.../email-protection | Email Protection | H1 |
| www.rolandberger.com/.../email-protection | You are unable to access this email address rolandberger.com | H2 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated May 2, 2024
- It looks like this website was last updated on Thursday, 2 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 02/05/2024 | www.rolandberger.com/en/?country=FR | Body text |
| 25/04/2024 | www.rolandberger.com/img/B_white_01.png | Last modified header |
| 25/04/2024 | www.rolandberger.com/.../Forbes_MCF2023_Logo_Rec-White_image_caption_none.png | Last modified header |
| 25/04/2024 | www.rolandberger.com/.../RoBe_Logotype_White_Digital.png | Last modified header |
| 01/05/2024 | www.rolandberger.com/.../print.css | Last modified header |
| 30/04/2024 | www.rolandberger.com/.../cf.errors.css | Last modified header |
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages